In testimonials, clients who have experience with your product or service offer reviews in order to entice other consumers into buying the product. Testimonials have been used for hundreds of years but when they’re videoed they become ultra effective. Video testimonials build trust instantly, these videos appear so “human” and unlike other types of marketing and they’re incredibly effective. Testimonials are the perfect way to show future customers just how good your product really is.
Product videos are clips that demonstrate or explain the concept or use of a product. Simple enough right? While the idea is super simple, the outcome is substantial. Product videos are not only there to introduce a product, but also serve to create a connection between the viewer and your company. Marketing has a way of sticking in your mind. Product videos feature products with exciting visuals and enticing and professional voiceovers and music. These aspects come together to form a beautiful video that informs, connects, and sells – all in one.
Explainer videos are becoming surprisingly popular due to the high conversion rates attached. These videos describe your business or product in a short, fun, and easy to understand way. These types of videos are there to grab customers who would otherwise click off the page. Well-made stylistic videos are intriguing even if you’re not interested in the product. They build trust. In a recent survey by Forbes, 59% of people said they would rather watch an online video than read text, even if they convey the same information. So, why make your clients read through boring text when a great explainer video will the same but better.
Website videos are a great way to make your site more attractive to viewers while also drawing in potential clients. With beautifully crafted website videos, you’re able to showcase your tone as a company while also highlighting any product, service, or aspect that you wish. Good quality video looks professional – if you try and think about websites that have had an impact on you, you’ll usually find that they featured video fairly heavily.
Company videos are flexible and easy videos that can be included across all marketing campaigns. From emails to landing pages, company videos capture who your company is and why it matters. Video shows, it doesn’t tell. Large companies rely on having a “voice” as part of their marketing strategy. Until recently, smaller companies didn’t feel like this was a viable.
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